One of the advantages of using WordPress as your blog platform is the wide variety of plugins you can find to rev up the impact of your blog. These plugins make it simple for anyone to improve a blog’s functionality, from speeding up download times to creating contact forms. Tim Baran discusses a dozen of [...]
Is a blog considered advertising? The Virginia State Bar seems to think it is, and has brought misconduct charges against attorney and blogger Horace Hunter for refusing to include a disclaimer. Most state rules regarding attorney advertising are similar to Virginia’s, including the requirement of a disclaimer on advertising to avoid misleading the public. So [...]
Do you know what a one-sheet is? Do you know that having one can help you market your law firm? A one-sheet is a one-page marketing piece used by music bands. Other industries use a similar document, too. And you can use a one-sheet as an easy way to market your law firm to potential [...]
When evaluating your SEO efforts, it’s often helpful to be able to see what your competitors are doing and how well it’s working for them. SEM Rush is a very useful competitive research tool that lets you do just that. Aaron Wall of SEO Book has used SEM Rush for years, and offers a thorough [...]
Here we are—the last step in creating exciting social SEO for your boring business. So far, you’ve learned that creating great content—addressing potential clients’ needs and concerns about your service—is a great way to engage them with your service. You’ve also learned how to increase your social media followers and use them to spread your [...]
Welcome back! If you read step 1 of this three-part series, you know that it really is possible to make your boring business exciting enough to generate social buzz. But you need multiple tactics to sustain your social SEO efforts long-term, so we’re back with more ways to create exciting social SEO. Step 2 also [...]
Is your business boring? Of course it is. Legal dramas play well on TV, but in real life, people generally find legal proceedings dry and boring. Does that mean you can’t take advantage of social media to boost your SEO? Of course not, it just means you need to be more creative. You can be [...]
Are you using social media to generate leads? If not, you could be missing out on a lot of business. Webmarketing123’s “2011 State of Digital Marketing Report,” based on an online survey of 500 marketing professionals in the U.S., suggests that social media leads are becoming more and more important in generating new business. Larry [...]
SEO isn’t just for your website anymore. It’s for your entire web presence, and social channels are becoming ever more important to that presence. One great option for boosting your SEO is having your own YouTube Channel. As Mitchell Harper points out in “HOW TO: Boost Your SEO with a YouTube Channel,” properly tagged videos [...]
Creating social connections is becoming more and more important to SEO efforts. Social media sites were once a novelty with no obvious use. Today they can provide significant SEO benefits, and a good example involves building links with Twitter. In Casey Henry’s recent post, “Yes, You Really Can Build Links With Twitter – Whiteboard Friday” [...]
Have you been leery of using Facebook for business, afraid that potential clients or employers might see some posts you’d rather they didn’t? Or worse, photographic evidence of past indiscretions in which an old friend posted and tagged you? Facebook recently revamped its share options to make it simple to segregate what is seen by [...]
Social media is all about sharing, and the ability to share across sites (such as posting your tweets to Facebook and LinkedIn by including a simple tag) is especially useful, not to mention time-saving. Now that Google+ is here, users need a simple way to share it with Twitter and Facebook, too. Information in this [...]
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