So far in the SEO in 30 Days Series we’ve presented keyword research in four parts: Why Keyword Research is Necessary (Day 3), Common Mistakes Made When Conducting Keyword Research (Day 4), and the Benefits of Targeting Long-Tailed Keywords (Day 5). Today we’ll continue this section with a discussion of how competitor research can help [...]
In the first two steps on Keyword Research covered Why It’s Necessary (Day 3) and Common Mistakes (Day 4). Now we’ll move on to the benefits of targeting longer keyword phrases (often called “long-tail keywords”) on your website. The Benefits of Long-Tail Keyword Phrases When compiling a list of target keywords for your online marketing [...]
In Day 3 of the SEO in 30 Days series we explained how to conduct basic keyword research to determine which phrases would benefit you most in terms of bringing the most qualified traffic to your website. In Day 4 we outline two common mistakes companies make and why they are detrimental. Avoiding common mistakes [...]
What is a well-designed PPC landing page? It’s one that visitors can immediately identify as related to the ad they clicked. Web surfers have a very short attention span, so without that initial recognition, they are likely to leave without trying too hard to find what they are looking for.
Why is keyword research important? In Day 1 and Day 2 of SEO in 30 Days we talked about the importance of developing an SEO plan along with how to go about creating one. Today we’ll be discussing the value of doing keyword research. Conducting keyword research early in your campaign is crucial for creating [...]
In Day 1 of the series we discussed the first steps in developing your search engine optimization plan: getting to know your customers or clients, and coming up with a budget and some ideas for future online marketing efforts. In the second part, Day 2, we’ll finish up with plan development, laying out some of [...]
Our first discussion in the SEO in 30 Days series will be about the importance of starting your optimization efforts at the beginning: with a strong marketing plan. When developing an online marketing strategy, there are a couple law firm marketing tips that should be followed. Tip 1: The first step in developing a marketing [...]
Professionals have created a profile on LinkedIn and added connections, but aren’t sure what to do next. The answer: use it as a marketing tool. LinkedIn is very useful for local search marketing for law firms and other small businesses. Just don’t use it for blatant self-promotion.
Remember, you want to be where your customers are. Today that’s social media. This is true whether your customers are consumers or other businesses. A business is composed of people, and those people are active in social media.
These days, with the prevalence of mobile devices and with social media habits turning into addictions, a smart, forwarding thinking law firm (or any business, for that matter) will create a “brand” or presence for itself within the social media sphere.
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