Quick thought (on a Sunday)… something for you to take a look at on your website: where’s your content lie, physically, within your code?
Search engines are linear in the way they read HTML… that is, they go from top to bottom. Some spiders even have a per-page character limit they’ll gather. That means, [...]
I was driving to work the other day and the (perhaps cliche) phrase “SEO is Dead” came to mind… why?
I was thinking about the basic tenets of search engine optimization set forth as I came up in the web development world during the 90s and early 00s. In that model, a SEO’s job is [...]
So what’s this “.mobi” top level domain name (TLD) I’m hearing about? The web works with a number of top level domains… like .com, .net, .org, etc. A new one was approved in July 2005 that establishes the .mobi TLD for websites coded to deliver content to mobile devices like PDAs [...]
I thought I’d step into the real world today, take a few lawyer websites and outline what they’re doing right and what they’re doing wrong in their online marketing campaigns. As I do so, I hope readers will pick up some tips for use on their own sites.
The first case study is www.peekcobb.com (Peek, Cobb [...]
I’ve mentioned in the past that capitalizing on local search is of the utmost importance to law firms that want to get a foothold in the search engine results pages (SERPs). Yes, rising to #1 in the natural results among the thousands of web pages competing for your locality’s top search phrase is still [...]
I’ve heard it said that, ultimately, almost all of a given law firm’s business is local… barring rare exceptions for specialty practices, it’s seldom that someone will come across the country to hire the Law Offices of Smith, Brown and Jones to handle their personal injury case. This would seem to put most online [...]
