Using Social Bookmarking for PR
I mentioned in a previous post that we’d explore a few “Web 2.0” SEO development ideas… (Web 2.0 as defined in the Wikipedia) Along those lines, I’d like to mention the usefulness of sites like Del.icio.us, Shadows.com and Furl.net not only for storing and sharing your favorite sites, but as a great place to put your own site (or sites). Now don’t get me wrong, it’s a very bad idea to spam Web 2.0 resources (you don’t want a bunch of angry power users ticked off enough to bad-mouth your site online) I highly recommend at least opening an account at one of these social bookmarking sites and bookmark your own site! Going one step further, ask your friends to bookmark your site… it’s as simple as that. The search engine spiders constantly crawl these sites and do notice when your URL is added. Links like this, over time, add up!
(Ok, so why is it called “social bookmarking”? You can find a great definition in the Wikipedia but, in general, social bookmarking is a system where end-users just like you and me mark sites as favorites but, more importantly, define and associate tags (like keywords) with those sites. So, when bookmarking a legal site, tags used would be lawyer, attorney, law firm, litigation and other area-of-practice specific terms. Multiply that single user’s favorites and groups of tags times a larger contributing base and social bookmarks become a good way to determine relevant search results.
Relevant search results based upon real peoples’ opinions? Sounds like something that might eventually compete with Google. I wonder if they hear the proverbial knocking at the door???)
Technorati Tags: Web 2.0, sharing your favorite sites, social bookmarking, bookmark your site, tags, keywords, social bookmarks, Google, social bookmark, search results
