Archive for June, 2006

When You Look Into the Abyss, the Abyss Also Looks Back at You…

Ponderances of SEO philosophy
The other night, I couldn’t sleep… as I was lying awake, the phrase “…when you look long into the abyss, the abyss also looks back at you” (F. Nietzsche, Beyond Good and Evil) popped into my head. For some reason, I started thinking about “searching” - search engine ranking and [...]

Quick Look: Google Notebook

A new Google tool I enjoy using that I haven’t seen much press about is the Google Notebook. Tied to your “master” Google account (the one you probably have already for GMail, Adwords or Desktop Search), this handy utility installs as a tiny icon in the corner of your browser and gives you a way [...]

Google’s AdRank Blurs the Line Between PPC and SEO

It may seem like a discussion of paid advertising is outside the realm of “SEO for Law Firms“… after all, paid advertising is, by definition, the opposite of “natural” search engine optimization. But Google’s AdRank rating system (along with the “AdsBot” content crawler accompanying it) has brought good SEO practices to [...]