Non-Traditional, Non-Reciprocal Link Building
Now that Google has caught on to reciprocal linking campaigns and even (supposedly) three-way cross linking campaigns, the importance of non-reciprocal link building has come to the forefront. I thought I’d jot down a few ways a law firm could build one way, non reciprocal links by exploring non-traditional options. (Note: link building should be the second part of your strategy to do well in the rankings. The first part should be creation of good content that attracts visitors and creates “buzz”.)
- Post an article to an applicable Wiki. You can find one by exploring the Wikipedia itself.
- Contact your local library to see if they’ll add your firm’s site to their Internet Links section. Most will do it… and a link from a .LIB.US domain will do great things for you!
- Once a month, submit a press release to your local paper as well as the leading online PR publication sites. Sites like PRWeb.com, Businesswire.com, PRFree.com and PR.com are good places to start.
- Are you still close with your alma mater? See about getting your firm listed on any resource pages published by alumni groups or the school of law.
That’s it for now. I’m sure there are more options out there that I haven’t listed, but this is a good start!
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