Class Action Legal Advertising

I’ve changed the title of this post to Class Action Legal Advertising to get around some filters focused on “light cigarettes” I seem to have encountered.

In Florida, it was recently ruled that light cigarette manufacturers are liable for misrepresenting their products as a safer alternative to traditional cigarettes. (I’m sure you’ve seen it on the news.) The class action lawsuit that’s sure to result has a pool of eligible plantiffs numbering in the millions, each with claims ranging from minor health problems to the wrongful death of a loved one.

So what’s the issue? My question: where are the buyers of light cigarette legal advertisements? Where are the PPC ads soliciting this group of potential plantiffs? In the recent Kentucky Comair crash as well as the (older) Florida tobacco ruling, there were paid ads in Google and Yahoo the morning after the decision with law firms offering sympathy and free consultations. Today, days after the light cigarette ruling, there are only one or two firms advertising for keyphrases such as “light cigarette class action” and “light cigarette lawsuit”. Is there more to this story? Let me know what you think.

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