Budgeting Your Time for SEO

For those on the go, I recently found this SEOMoz article on budgeting your time in an SEM campaign.  Contrary to popular opinion, “cold-call” link building is one of the least important ways to spend your time. Instead, think outside the box, create innovative content or a new widget and you’ll see your site’s popularity improve. Good advice, because with popularity comes authority!

SEOmoz Blog | Time Distribution for Effective Online Marketing