Google Website Optimizer Beta
Just a quick note to give visitors a heads up on a new Google AdWords beta product, the Google Website Optimizer. Users are invited to:
Take the guesswork out of landing page testing. Website Optimizer makes it easier to determine which version of your landing page users like best. Graphical reports show which page resulted in the highest conversion rate.
In other words, this is a multivariate testing application for your advertisements, helping you hone your landing page content based upon the power of Google’s compiled search and advertising statistics. If you’ve covered the basics of paid advertising and are looking for ways to get more return on your PPC investment, this tool may be for you.
Sign up now! There are only a limited number of spots to participate in the beta. Did I mention it’s FREE?
Technorati Tags: Google Website Optimizer, multivariate testing
