Archive for February, 2007

LawRex.com - Lawyer to Lawyer Referrals

Just wanted to say hello to LawRex.com - nice looking site! I’m looking forward to seeing how the attorney directory works out. The Internet Marketing section already has some interesting articles as well.
LawRex.com - Lawyer to Lawyer Referrals

What Lawyers Could Learn From a Filet-O-Fish

McDonald’s has a new website, www.filetofish.com, where you can go and play online games centered around their food - namely, the Filet O Fish sandwich. Other than being sort of cool (I like Aquatic Tennis), what’s the point?

Law Firm Slogans

Something I look for when I’m assessing a website is the site’s conversion elements. Generally speaking, conversion elements are slogans, quotes, images and metaphors used to convey a message. They urge visitors to act - either to click on a link, submit a form or download a PDF.
One of the first impressions a [...]

Are PDFs Searchable?

I’ve been messing around with PDF files lately - trying to make sure they’re able to be spidered by (at least) Google. Here’s a crash course in what I found. Using a full version of Acrobat, open the PDF you want to optimize and press CTRL + D. This will open [...]

CSS and H1 tags

On some sites I work on, I see the coders have used CSS to format the site’s H1 tags to not show the text but, instead, display an image in the text’s place. This is commonly called the “display:none” trick. The advantage is that it allows you to use an image as a [...]