What Lawyers Could Learn From a Filet-O-Fish
McDonald’s has a new website, www.filetofish.com, where you can go and play online games centered around their food - namely, the Filet O Fish sandwich. Other than being sort of cool (I like “Aquatic Tennis“), what’s the point?
First, this is a perfect example of linkbait: an online article, widget or game that attracts visitors but, moreover, attracts bloggers and online news outlets to link back to the site.
Next, the touchy nature of dealing with a game and legal topics forces you to consider the “alternative” markets for your legal website.
When it comes to the world of online gaming, gamers are no longer restricted to the typical niche demographic ruled by young men. Online gaming’s “snacky” nature appeals to mass audiences. According to the International Game Developers Association, around 100 million Americans will play an online video game this year.
Online Gaming Clearly Mainstream with Latest McDonald’s Campaign · MarketingVOX
Do I envision every lawyer out there developing an online game? Definitely not… it’s not for most firms. But I do see the right firm making a marketing splash with an “accessory” game. Perhaps a child-focused game where you navigate the immigration process is a good idea. Could a railroad accident law firm create a buzz with a Tetris-like railyard game? Could it go as far as a Spy Hunter-like game where the firm’s message is displayed on the post-crash splash screen… Thoughts?
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