Targeting Legal Content for the Web
I ran across an article on microsoft.com (of all places) on How to Write Web Content for a Busy Audience the other day and it prompted me to organize my thoughts on how to write/modify legal content for online distribution. Of course, the primary goal will be to get rankings for those keyphrases that people are actually searching for rather that what you may think people are searching for. A perfect example: I sometimes encounter lawyers who focus on Matrimonial Law, to the exclusion of all other keywords. Family law, divorce, settlements, etc. are far better choices. Similarly, attorneys occasionally obsess over being ranked for Somewhere County injury attorney. Other than a very select few US counties, this personal preference to think about a firm’s practice within a county-based keyword set ignores the fact that better targets like CityName StateName injury attorney, CityName StateName attorney and CityName injury are more appropriate. So how does an copywriter or web developer decide these things in the online legal market place? Download the PDF on Targeting Legal Content for the Web to find out more…
Technorati Tags: web content, copywriting
