July 2007
You are currently browsing the articles from CaseDetails.com written in the month of July 2007.
You may have read but over the July 4th holiday, Google posted some subtle changes to their algorithm and rankings. I’ve seen a few notes about website age being one of the most noticeable factors in the changes. It’s a long story, but I’ve turned up pretty clear indications that they also rolled another feature into the new algorithm: Google is now indexing project titles and links within Flash SWF files. I’m still testing to see if they’re also spidering text content found inside SWFs but I can say with 99% certainty that they picked up URLs that exist only inside an SWF I previously had online. What do you think?
[tags]Google, algorithm, Flash, SWF[/tags]
Written by jclayc on July 16th, 2007 with 2 comments.
Read more articles on Coding Topics and General SEO Discussion and SEO for Law Firms.
I am suspicious of the datasource, but I read an interesting article today about how MSN is taking a lot of market share from Yahoo (in particular). Is MSN up to their standard trickery — rolling traffic from Hotmail and "ClubLive" through their primary URL to inflate the numbers? Or is MSN finally regaining market share above 9%?
Compete Blog » June Search Market Share Update: MSN still up without ClubLive
Written by jclayc on July 12th, 2007 with no comments.
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Happy July 4th. Quick post: I read Yahoo is rolling out some advanced PPC targeting features… ones that will target ads by the individual’s demographics. I’ve been talking to colleagues for a while about this: how we haven’t seen anything yet when it comes to paid and natural search result targeting. Read more about the Yahoo PPC changes on, of all places, MSN.com:
In a bid to keep up with its competition, Yahoo yesterday launched a system to let marketers tailor advertising content to individual users, theoretically making the ads more effective and, therefore, more lucrative for Yahoo.
We’ll see how easy the targeting system is to manage… and what the bid prices will look like for this level of high-ROI ad.
[tags]Yahoo, PPC[/tags]
Written by jclayc on July 4th, 2007 with no comments.
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