Yahoo Announces Advanced PPC Targeting
Happy July 4th. Quick post: I read Yahoo is rolling out some advanced PPC targeting features… ones that will target ads by the individual’s demographics. I’ve been talking to colleagues for a while about this: how we haven’t seen anything yet when it comes to paid and natural search result targeting. Read more about the Yahoo PPC changes on, of all places, MSN.com:
In a bid to keep up with its competition, Yahoo yesterday launched a system to let marketers tailor advertising content to individual users, theoretically making the ads more effective and, therefore, more lucrative for Yahoo.
We’ll see how easy the targeting system is to manage… and what the bid prices will look like for this level of high-ROI ad.
