Google Indexing Flash

jclayc | July 16th, 2007 - 3:03 pm

You may have read but over the July 4th holiday, Google posted some subtle changes to their algorithm and rankings. I’ve seen a few notes about website age being one of the most noticeable factors in the changes. It’s a long story, but I’ve turned up pretty clear indications that they also rolled another feature into the new algorithm: Google is now indexing project titles and links within Flash SWF files. I’m still testing to see if they’re also spidering text content found inside SWFs but I can say with 99% certainty that they picked up URLs that exist only inside an SWF I previously had online. What do you think?

[tags]Google, algorithm, Flash, SWF[/tags]

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2 Responses to “Google Indexing Flash”

  1. vinoth kumar says:
    August 21, 2007 at 9:41 am

    Hey, is it real?
    can u justify.

  2. jclayc says:
    August 21, 2007 at 9:39 pm

    These are the details – a client complained that a URL was indexed as part of their SERP listing. The only place that URL and accompanying text exists on the site is within the Flash SWF.

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