Learn from Ego Surfing

We’re all guilty of “ego surfing” every once and a while (searching your name in Google and seeing what comes up). For some, it’s scary to see how much of your life is documented online. For others, it’s a nice ego boost to see your name “up in lights” within Google’s search engine results pages. Either way, a quick search of your name will turn up who’s saying what about you online.

Turning my attention to attorneys – is it hard to imagine an attorney would be interested to see what others are saying about him/her? Well, sure. But let’s take this a step further and learn a few things from ego surfing. How about a few recommendations on getting the most out of your profiles online:

Yes, there are those who love to document the minutia of their lives for their mothers to read… but there are also those that carefully manage their name and “reputation” online to maximize the impact of search in client development. Whether you’re an old timer who’s still scared of what’s being said online or on the cutting edge, it’s important to learn from what you see when ego surfing and take action as necessary.

[tags]ego surfing, search engines[/tags]

Written by jclayc on November 25th, 2007 with no comments.
Read more articles on Buzz and SEO for Law Firms.

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