Back to basics today - I’m always challenging myself to refine the way I work, my goals, the definition of “success” and the like. Coming from a (relatively) tech background, my world usually revolves around ideas like rankings, impressions, clicks and content development. But these don’t mean much to the typical lawyer. Most [...]
Knowing the maze of regulations surrounding legal advertising (that vary state by state), I suppose I thought lawyers would never pursue spammy marketing tactics. In a general sense, I never thought lawyers would pursue broadcast email marketing, just because of the difficulty in targeting qualified candidates, extremely low conversion rate and the negative reflection [...]
When assessing if a site is a good one to get a link from, the first thing I look at is the site’s PageRank in the Google Toolbar. (PageRank is a quantification of how much authority or “juice” the page has in the eyes of Google.) When developing links, your goal [...]
