CaseDetails.com - Internet Marketing for Law Firms

Ever since the Overture keyword tool went offline, everyone I know in the SEO industry has the same question, “What are you doing about keyword research?” It’s a good question. For all the faults of the Overture tool, it was a quick and easy way to get actual, monthly search occurrence numbers. Now that [...]

Pay per click (or “PPC“) advertising is familiar to most people as those tiny ads that show up along the top and right column of Google and Yahoo sponsored search results. As little as 2 years ago, money ruled the paid advertising marketplace - he who had the most $ got the number one [...]