Archive for June, 2008

Microsoft/Yahoo Deal - Time To Cash In

TechCrunch.com has a great article about the details of the new Microsoft bid for Yahoo. I’m not going to repeat the whole article but, essentially, i) MSN’s search technology will power Yahoo; ii) MSN will pay Yahoo a premium for their CPC space; iii) MSN only buys 16% of Yahoo’s stock. Seems like Yahoo has [...]

Lawyer Video Optimization

Google will freely give you (almost) all the information you need to build websites that rank well and/or return investment on PPC campaigns. Often, I will try to use information they give about their AdWords paid advertising system to shed light on the natural SEO world. A recent review of the Google Advertising [...]