CaseDetails.com - Internet Marketing for Law Firms

With so many projects “on the go” to promote the average law firm web site (even in small offices), the prospect of tracking online advertising’s true impact can sometimes be intimidating.
Do you really know if that press release converted to website traffic? How about your PPC campaign? Can you translate your paid advertising expense [...]

It’s July 4th, so I was out in my garage working on my car, listening to WABC 770. A radio ad for search engine optimization (SEO) came on, believe it or not. This post isn’t about the permeation of SEO into the fabric of B2B but, rather, about the guarantee offered in [...]