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	<title>Comments on: Tracking Online Advertising</title>
	<atom:link href="http://www.casedetails.com/2008/07/15/tracking-online-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.casedetails.com/2008/07/15/tracking-online-advertising/</link>
	<description>Blog offering search engine optimization and advertising tips for lawyers.</description>
	<pubDate>Tue, 06 Jan 2009 03:58:46 +0000</pubDate>
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		<title>By: James Talbert</title>
		<link>http://www.casedetails.com/2008/07/15/tracking-online-advertising/#comment-11433</link>
		<dc:creator>James Talbert</dc:creator>
		<pubDate>Mon, 04 Aug 2008 23:17:12 +0000</pubDate>
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		<description>Has anyone heard of this http://allgoogleadsforfree.com ? If so...is it for real?</description>
		<content:encoded><![CDATA[<p>Has anyone heard of this <a href="http://allgoogleadsforfree.com" rel="nofollow">http://allgoogleadsforfree.com</a> ? If so&#8230;is it for real?</p>
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		<title>By: Marc</title>
		<link>http://www.casedetails.com/2008/07/15/tracking-online-advertising/#comment-11291</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Fri, 25 Jul 2008 09:06:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.casedetails.com/?p=111#comment-11291</guid>
		<description>i have found landing pages to be effective as well.  with landing pages we can also taylor the sales message even further depending on what venue the visitor or campaign the visitor came from.  

so, for example, your PPC ad for a specific product can go to a page where you have a special promotion or sales pitch

this page should be unavailable via the normal navigation of your site so you can be sure that any traffic there came from your campaign.</description>
		<content:encoded><![CDATA[<p>i have found landing pages to be effective as well.  with landing pages we can also taylor the sales message even further depending on what venue the visitor or campaign the visitor came from.  </p>
<p>so, for example, your PPC ad for a specific product can go to a page where you have a special promotion or sales pitch</p>
<p>this page should be unavailable via the normal navigation of your site so you can be sure that any traffic there came from your campaign.</p>
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