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Before Google(GOOG) cracked down on Adsense abuse, mesothelioma-related pay-per-click (PPC) keywords were undoubtedly the most expensive and lucrative. Rumor has it that at its peak, these words cost as much as $200 per click. Wow! So, now that things have normalized (whatever normal is), is mesothelioma still king? While doing research for BRBS & HBN (mesothelioma lawyers in Philadelphia), I discovered that mesothelioma is still one of the most expensive PPC keywords. For example, “mesothelioma attorneys san diego” goes for $51.03 per click.
As shown below in a recent search volume chart from Google, search interest for DUI/DWI is rising, while the mesothelioma trend line is flatter.
DUI/DWI PPC keywords cover fifteen of the top 100 PPC terms, while mesothelioma has only seven, as shown in the following rankings chart from SpyFu. Which has some other really interesting data also, take a look at what other terms would cost you fifty bucks per click.
But, despite a relatively flat trend line, mesothelioma PPC keyword costs are still on the rise. Look at the SpyFu chart below.
Individual firms themselves have created large informational sites devoted to mesothelioma. Meso RC, The Mesothelioma Resource Center, (shown below) appears to be sponsored exclusively by the Law Offices of James Sokolove.
Clearly, to compete online in these areas, DUI & mesothelioma lawyers must be prepared to spend money on PPC, site development, content development, and SEO. In addition, 50 bucks per click, is that really worth it? You can place an ad for your product or service on a relevant site for 50 bucks per week, and that should deliver way more than one visitor. And do not get me started on click fraud, these ripe, low-hanging fruit must attract swarms of MFA (Made for Adsense) spammy sites which only intend to drain your budget and provide zero relevant leads in return.