Online SEM Advice for Lawyers
It’s no secret that, during the day, I work for LexisNexis Martindale-Hubbell as the Director of Web Services. That means that I have the daily opportunity to meet and speak with lawyers about their Internet marketing goals. As much as I learn about the business of law from the firms themselves, I like to give back and offer free online SEM/SEO advice to law firms. That’s where webinars and online video excel – easy delivery of information to a wide audience. So what online SEM advice have I made available to lawyers?
- Generating Leads with Search Engine Marketing (SEM) – September 2008 Webinar that outlines best practices in PPC, SEO and Measurement
- 2008 Legal Marketing Videos – two online videos presenting i) the basics of Search Engine Marketing and ii) introduction to Search Engine Marketing services at LexisNexis
- Marketing Your Law Firm on the Web – October 2007 Webinar concerning law firm marketing online
Now I’m the last person to want to be an Internet star and, yes, shooting a video can be a difficult process but the folks at LexNex were excited to give the “new” mediums of online video and self-guided webinars a try. These productions are very basic – so if you’re an SEO wizard already, these probably won’t benefit you very much. But, for the typical lawyer, these provide an easy to understand entry into the world of SEM.
Written by jclayc on October 11th, 2008 with 9 comments.
Read more articles on General SEO Discussion and SEO for Law Firms and Video Optimization.
