Online SEM Advice for Lawyers

It’s no secret that, during the day, I work for LexisNexis Martindale-Hubbell as the Director of Web Services. That means that I have the daily opportunity to meet and speak with lawyers about their Internet marketing goals. As much as I learn about the business of law from the firms themselves, I like to give back and offer free online SEM/SEO advice to law firms. That’s where webinars and online video excel – easy delivery of information to a wide audience. So what online SEM advice have I made available to lawyers?

• Generating Leads with Search Engine Marketing (SEM) – September 2008 Webinar that outlines best practices in PPC, SEO and Measurement
• 2008 Legal Marketing Videos – two online videos presenting i) the basics of Search Engine Marketing and ii) introduction to Search Engine Marketing services at LexisNexis
• Marketing Your Law Firm on the Web – October 2007 Webinar concerning law firm marketing online

Now I’m the last person to want to be an Internet star and, yes, shooting a video can be a difficult process but the folks at LexNex were excited to give the “new” mediums of online video and self-guided webinars a try. These productions are very basic – so if you’re an SEO wizard already, these probably won’t benefit you very much. But, for the typical lawyer, these provide an easy to understand entry into the world of SEM.