Online SEM Advice for Lawyers
jclayc | October 11th, 2008 - 10:42 amIt’s no secret that, during the day, I work for LexisNexis Martindale-Hubbell as the Director of Web Services. That means that I have the daily opportunity to meet and speak with lawyers about their Internet marketing goals. As much as I learn about the business of law from the firms themselves, I like to give back and offer free online SEM/SEO advice to law firms. That’s where webinars and online video excel – easy delivery of information to a wide audience. So what online SEM advice have I made available to lawyers?
- Generating Leads with Search Engine Marketing (SEM) – September 2008 Webinar that outlines best practices in PPC, SEO and Measurement
- 2008 Legal Marketing Videos – two online videos presenting i) the basics of Search Engine Marketing and ii) introduction to Search Engine Marketing services at LexisNexis
- Marketing Your Law Firm on the Web – October 2007 Webinar concerning law firm marketing online
Now I’m the last person to want to be an Internet star and, yes, shooting a video can be a difficult process but the folks at LexNex were excited to give the “new” mediums of online video and self-guided webinars a try. These productions are very basic – so if you’re an SEO wizard already, these probably won’t benefit you very much. But, for the typical lawyer, these provide an easy to understand entry into the world of SEM.
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Thanks for the great resources for law firms. I represent a number of law firms and some of these stats on user & search will be quite useful.
looking forward for more information about this. thanks for sharing. Eugene
Great resources! I think Lawyers find it hard sometimes to do SEM due to the competition but if they target it on a local level, they can definitely be successful!
Nice, but you are giving away all of our secrets, lol just kidding
Now lawyers can do internet marketing themselves, better not give away too much more or we’ll be out of jobs.
Great Stuff, this stuff is really interesting. The internet is such a powerful medium it’s important to maximize our presence.
It’s really invigorating to learn so much about this. I can’t wait to go out and give these strategies a go.
Think Local act local. As you have shown, it’s best for these companies to outsource to other companies in which Online Marketing is their proven area of expertiese.
video marketing definitely enhances your sem/search engine marketing, by offering customers the opportunity to see and hear you, while also elevating your online presence, – great resources. jl