Comments on: Google Customized Search Results http://www.casedetails.com/2009/05/25/google-customized-search-results/?utm_source=rss&utm_medium=rss&utm_campaign=google-customized-search-results Blog offering search engine optimization and advertising tips for lawyers. Tue, 27 Dec 2011 07:52:23 +0000 hourly 1 http://wordpress.org/?v= By: David Temple http://www.casedetails.com/2009/05/25/google-customized-search-results/comment-page-1/#comment-24893 David Temple Tue, 26 May 2009 02:00:29 +0000 http://www.casedetails.com/?p=148#comment-24893 Good points even though it has been discussed ad naseum. Law firms need to be more informed and pointed to articles like this. Lawyers need to hear it over and over. Ranking is not a measure of success. Yes it is a good tool to determine what an seo agency may need to do but it is not a KPI. Using rankings to determine the success of your seo efforts is like looking at the tires of a race car to determine who won the race! The reason most lawyers focus on rankings is purely because of their big egos. Okay that was a sweeping generality but what I used to see all the time. They want to beat the guy down the street and the only why they can measure that is where they are in the rankings. It's something they can see. Talking to lawyers about ROI is tough especially when they don't even track where their new cases come from. Again a sweeping generality but I've experienced enough of them to know why they don't get seo. Those that do get seo on the other hand are cleaning up. Keep on preachin'. P.S. I don't work with law firms anymore. Good points even though it has been discussed ad naseum. Law firms need to be more informed and pointed to articles like this. Lawyers need to hear it over and over. Ranking is not a measure of success. Yes it is a good tool to determine what an seo agency may need to do but it is not a KPI. Using rankings to determine the success of your seo efforts is like looking at the tires of a race car to determine who won the race!

The reason most lawyers focus on rankings is purely because of their big egos. Okay that was a sweeping generality but what I used to see all the time. They want to beat the guy down the street and the only why they can measure that is where they are in the rankings. It’s something they can see.

Talking to lawyers about ROI is tough especially when they don’t even track where their new cases come from. Again a sweeping generality but I’ve experienced enough of them to know why they don’t get seo. Those that do get seo on the other hand are cleaning up. Keep on preachin’.

P.S. I don’t work with law firms anymore.

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