Using Call Tracking
One thing that I always recommend to my clients is that they put a unique call tracking number on their website. In today’s post, I’d like to outline what a call tracking number is and why it’s an essential part of marketing.
What is a Call Tracking Number?
A Call Tracking Number is a dedicated phone number that can be placed on a website and/or online or offline advertisements. When a potential customer calls the tracking phone number, it will automatically forward to whatever phone number you choose.
Why Would a Call Tracking Number Benefit Me?
Using a call tracking number is one of the best ways to track your advertising expenses. Typically, on a monthly basis, you will receive a report as to how many people dialed in via your tracking number. You can now compare your advertising costs, to the leads generated. Ultimately, this can help you when determining your ROI.
Where Else Can I Place a Call Tracking Number?
Call tracking numbers can be placed on:
- Websites
- Print Ads
- Online Ads
- Blog Posts
- Local Listing
- Profile Pages
- Landing Pages
Are Lawyers Using Call Tracking Numbers?
Being that I am in the field of Legal Marketing, we have made this concept available to many attorneys who have purchased websites with us.
Many of our clients have taken advantage of this tracking service, regardless of the area of practice. Participating clients have been from practice areas such as LA car accident attorneys to Ohio bankruptcy lawyers. Attorneys are spending valuable dollars on a monthly basis to expand their business. Legal marketers are placing call tracking ads anywhere they can to track their efforts. More recently, lawyers have been placing call tracking numbers on there articles on the lawyers.com Law Blog.
Return on investment is what online marketing is all about – without effective tracking of the phone calls generated by a law firm website, the attorneys will never know if their website investment is paying off.
Popular Call Tracking Providers
Written by jclayc on July 31st, 2009 with
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