Comments on: SEO & PPC Questions http://www.casedetails.com/2009/09/24/seo-ppc-questions/?utm_source=rss&utm_medium=rss&utm_campaign=seo-ppc-questions Blog offering search engine optimization and advertising tips for lawyers. Tue, 27 Dec 2011 07:52:23 +0000 hourly 1 http://wordpress.org/?v= By: TomD http://www.casedetails.com/2009/09/24/seo-ppc-questions/comment-page-1/#comment-39903 TomD Fri, 20 Nov 2009 16:30:14 +0000 http://www.casedetails.com/?p=184#comment-39903 Don't forget about the people who call your office as leads as well and not just those who fill out forms that you can track back to a specific campaign. We run <a href="http://www.screenpilot.com">analytics on inbound calls</a> as well for our clients using our own campaign tracking technologies. It's quite an eye opener to see campaign sources that *you think* generate phone calls but in fact actually don't. Don’t forget about the people who call your office as leads as well and not just those who fill out forms that you can track back to a specific campaign. We run analytics on inbound calls as well for our clients using our own campaign tracking technologies. It’s quite an eye opener to see campaign sources that *you think* generate phone calls but in fact actually don’t.

]]> By: jclayc http://www.casedetails.com/2009/09/24/seo-ppc-questions/comment-page-1/#comment-36743 jclayc Fri, 16 Oct 2009 02:03:01 +0000 http://www.casedetails.com/?p=184#comment-36743 Thanks for the comments Chris. I agree with your 1.5% conversion metric... Thanks for the comments Chris. I agree with your 1.5% conversion metric…

]]> By: Chris Bergstrom http://www.casedetails.com/2009/09/24/seo-ppc-questions/comment-page-1/#comment-35851 Chris Bergstrom Sun, 04 Oct 2009 00:31:31 +0000 http://www.casedetails.com/?p=184#comment-35851 My feeling is that the most cost effective means of marketing a law firm is to get your website into the top 10 for Google. The processes of making your website number one in search engines is called “Search engine optimization” or SEO. My own research at http://www.bergstrom-seo.com indicates that you can expect 1.5% of the people that come to your law firms website via a relevant Google search will become clients. This might not seem too impressive, but remember that the average bill for a contested divorce is over $15,000. Thus, the average client that visits your website generates $15,000 x 1.5% = $225. I always have to do the calculation a few times because it seems too unbelievable. Even if you want to have a ROI on your marketing investment of $10 in revenue for every dollar spent, you can still spend $22.50 on every visitor. So, let’s back up once more…. If you spent $2,250/month on Google SEO, then you only need to get 100/month to get an acceptable ROI on your investment. I generally find that clients who have a monthly SEO budget of 2,000 can expect to see an additional 2,000 visitors/month after about one year. This works out to an additional (2000 x 1.5%) = 30 clients/month. It’s almost too good to be true. If you’d looking for a good how-to document that describes almost everything you need to know, then check out this PDF. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It’s a pretty long document (22 pages) but it tells you everything that you need to know about SEO. Good luck! My feeling is that the most cost effective means of marketing a law firm is to get your website into the top 10 for Google. The processes of making your website number one in search engines is called “Search engine optimization” or SEO.

My own research at http://www.bergstrom-seo.com indicates that you can expect 1.5% of the people that come to your law firms website via a relevant Google search will become clients. This might not seem too impressive, but remember that the average bill for a contested divorce is over $15,000. Thus, the average client that visits your website generates $15,000 x 1.5% = $225.

I always have to do the calculation a few times because it seems too unbelievable. Even if you want to have a ROI on your marketing investment of $10 in revenue for every dollar spent, you can still spend $22.50 on every visitor. So, let’s back up once more…. If you spent $2,250/month on Google SEO, then you only need to get 100/month to get an acceptable ROI on your investment. I generally find that clients who have a monthly SEO budget of 2,000 can expect to see an additional 2,000 visitors/month after about one year. This works out to an additional (2000 x 1.5%) = 30 clients/month. It’s almost too good to be true.

If you’d looking for a good how-to document that describes almost everything you need to know, then check out this PDF. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It’s a pretty long document (22 pages) but it tells you everything that you need to know about SEO. Good luck!

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