Comments on: Analytics Bounce Rate

By: PHK Corporation

PHK Corporation — Tue, 02 Feb 2010 21:51:02 +0000

This site, forexgeneral.info is at 2.86% bounce rate

By: Clay

Clay — Fri, 20 Nov 2009 22:39:45 +0000

Statistically, most sites see about a 40% bounce rate. A bounce rate between 40-60 says your traffic is targeted but your content or nav could use some work. Over 60% tells me your traffic is coming from very broad sources and you need new/different pages altogether.

One thing, don’t just pay attention to your homepage bounce rate – with so many portals into your site, your homepage is just one suspect in the bounce rate improvement game.

FYI – I’ve worked with sites with a bounce rate of just 2.5%! wow

By: TomD

TomD — Fri, 20 Nov 2009 16:25:57 +0000

Andrew, It really all depends (doesn’t everything?) but as a guide, if you’re seeing over 30% bounce rate on pages, then something is wrong.

HTH

By: Andrew from FirstFound

Andrew from FirstFound — Mon, 02 Nov 2009 16:18:38 +0000

Thanks for the advice. I would’ve liked a little more information though. What would you consider a “high” bounce rate? 30%? 70%?

Let’s face it, people don’t stick around for long online!