SEO in 30 Days, Day 2: Develop a Plan, Part 2
DoriE | July 15th, 2010 - 7:28 pmIn Day 1 of the series we discussed the first steps in developing your search engine optimization plan: getting to know your customers or clients, and coming up with a budget and some ideas for future online marketing efforts. In the second part, Day 2, we’ll finish up with plan development, laying out some of your basic options to include as part of your plan.
After your website is built, what online marketing options will you utilize to reach your goals and let potential clients know about your website? We have outlined a few options below:
Pay-Per-Click (PPC) Advertising allows businesses to display listings (PPC ads) on sites or search engines that are triggered by the search phrases of your choice. The ads appear along the right side of the search result pages, and sometimes across the top. Pricing can either be a flat fee, or based on a bid system with varying prices. (This bid system is used by Google, Yahoo, and Bing).
Search engine optimization can take a while to be effective, depending on how competitive the terms are that you are targeting. A major benefit of PPC is that it allows a website to appear immediately in the search engine results. This can be a great way to draw in more business leads in a short period of time while you wait for your “natural results” from the optimization of your website to catch up.
Social Media is defined as online communities that allow members to interact with each other. Sites like Facebook, LinkedIn and Twitter offer businesses a good way to reach consumers in an informal fashion. An effective social media strategy will center around regular and unique content updates to attract fans and followers. With this strategy, it is important to create engaging content while responding to the posts within your profile. We’ll touch on social media in greater detail in future articles in the SEO in 30 Days series.
Local Online Directories display basic information for a business that helps fulfill consumer needs. This is a key strategy for local search marketing and insures that local consumers interested in your service are able to locate you physical location and contact information. Most local online directories have a “review” feature that can also help you achieve more visibility and credibility with potential clients.
In Day 3 we begin our discussion of keyword research: understanding why it’s the backbone of successful search engine optimization.
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