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If you’ve been using (or trying to use) Twitter to promote your business, you know how easily it can eat up large chunks of your day. One way to save time and still build a strong Twitter presence is to use a Twitter client to manage and schedule your tweets. This way, you can spend an hour or less on Twitter while still appearing engaged.
Information in this post gathered in association with a Mesa Attorney
Michael Gray explains in “How to Be Involved on Twitter in Less Than an Hour a Day” how he uses the HootSuite™ Social Media Dashboard to engage people who live in or frequently travel to a particular city. His method involves strategic use of lists to avoid information overload.
Twitter lets you create lists, but HootSuite gives you additional tools that make it easier to use your lists. In Gray’s example, he created 10 lists related to living or traveling in the city he was promoting, including things like hotels, restaurants, official municipal accounts, and news.
By scanning his lists, he can easily find information on upcoming events and other relevant information. Combining this information with Google Alerts™ and a local calendar of events allows him to schedule tweets up to a few weeks in advance to talk up those events.
You can use a similar strategy to organize your Twitter streams and related information. You might prefer a different Twitter client, like TweetDeck, for example, but as long as it allows you to organize and scan a variety of lists and schedule tweets in advance, you can replicate this method.
According to Gray, unless you’re running a special event, it only takes 15 to 20 minutes, two or three times a day (in other words, an hour a day or less), to build your Twitter presence.