Content creation is hard work, and as social media evolves, many users prefer to share others’ content rather than create their own. This creates a marketing advantage for anyone who can create high quality content and harness the power of their networks to distribute it.
Information in this post gathered in association with an Oakland personal injury lawyer
In the early days of social media, with its easy (and often free) access to blogging platforms, networking sites and then Twitter, everybody became a content creator. But much of that content was low quality and had a short reach. In “Social Media marketing for Lawyers: High Demand for Professional Content,” Stephen Fairley discusses the finding of a new report from GlobalWebIndex. Social media users now prefer reading (or viewing) and sharing quality content rather than creating their own.
A few additional findings:
What this evolution means is that if you have knowledge to share (and you know you do), you can find willing distributors within the social media circles. Create your own strong presence on Twitter, Facebook (yes, it’s for professionals, too) and LinkedIn; and share your own high-quality content. Your loyal followers will do their part to increase your audience, pulling in more followers who will continue to redistribute your content.