High-Quality Content an Advantage for Your Marketing

Content creation is hard work, and as social media evolves, many users prefer to share others’ content rather than create their own. This creates a marketing advantage for anyone who can create high quality content and harness the power of their networks to distribute it.

Information in this post gathered in association with an Oakland personal injury lawyer

In the early days of social media, with its easy (and often free) access to blogging platforms, networking sites and then Twitter, everybody became a content creator. But much of that content was low quality and had a short reach. In “Social Media marketing for Lawyers: High Demand for Professional Content,” Stephen Fairley discusses the finding of a new report from GlobalWebIndex. Social media users now prefer reading (or viewing) and sharing quality content rather than creating their own.

A few additional findings:

• Early social media adopters wanted to share their own content, but the content making the rounds today is largely created professionally and then filtered through social channels.
• Micro-blogging and social networking activities consist largely of re-tweeting and re-posting of others’ content.
• Consumers want to improve their own knowledge, especially as they get older. Give them the information to do so, and they will likely share it.

What this evolution means is that if you have knowledge to share (and you know you do), you can find willing distributors within the social media circles. Create your own strong presence on Twitter, Facebook (yes, it’s for professionals, too) and LinkedIn; and share your own high-quality content. Your loyal followers will do their part to increase your audience, pulling in more followers who will continue to redistribute your content.