Boosting SEO with Your Own YouTube Channel
YuryB | November 17th, 2011 - 4:38 pmSEO isn’t just for your website anymore. It’s for your entire web presence, and social channels are becoming ever more important to that presence. One great option for boosting your SEO is having your own YouTube Channel.
As Mitchell Harper points out in “HOW TO: Boost Your SEO with a YouTube Channel,” properly tagged videos can appear in organic search results for your target keywords, increasing your visibility. He also provides four steps for getting started.
Step 1: Choosing topics: Be careful here. You want to educate your viewers, not show them a commercial. Instead of talking directly about your service, teach your viewers about related topics. For example, a lawyer specializing in real estate law could discuss homeowners’ rights during foreclosure proceedings.
Step 2: Recording videos: Professional quality isn’t necessary; use a decent video camera and simple editing software. Write a brief outline of up to 10 points to cover. Include brief promos for your business at the beginning and end, along with a link to your website. Your final video should be no more than 2 minutes.
Step 3: Optimize for SEO: Put your target keywords in the following places:
• Title: Use target keywords twice. For example, “Home foreclosure: Your rights during home foreclosure proceedings.”
• Description: Start with a link to your website and then write a keyword-rich description.
• Tags: Use your main keyword and variants.
Step 4: Build viewership: Get links back to your video by:
• Sharing it on other social media sites.
• Asking for links from people linking to other popular videos within your category.
• Posting your video as a “video reply” to a related one. You can only do this once for any given video, so find the most relevant place for each.
Over time, your YouTube Channel will become a valuable resource that will boost your SEO as well as educate your audience.
Information in this post gathered in association with Missouri divorce lawyers.
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