If you’re using videos to market your legal services, you may be wondering if the time and effort are actually worth it. Or maybe you’re wondering if you should jump into this marketing channel. Video can be very effective, and now a new reporting tool, YouTube Hot Spots, can help you improve your attorney videos.
Dustin Ruge explains this new tool and how to use the data in “Using YouTube Hot Spots to Help Improve Your Attorney Videos.”
Hot Spots isn’t a new report, rather it’s a new section of the YouTube Insight report that helps you see how viewers respond to your videos. According to Ruge, you need to have at least 300-600 views before the data will be useful. So if you have multiple web properties, embed it everywhere it is relevant.
Ruge also shares some conclusions he has drawn after evaluating Hot Spot data for several attorney videos:
• Use images and other visuals. These types of videos tend to get more views than a video of a person talking.
• Viewers seem to prefer shorter videos, based on increased viewership at the beginning and ends of videos.
• Based on the previous observation, calls to action belong at the beginning and end of a video.
One thing to keep in mind is that Hot Spots compares the metrics for your video to other YouTube videos of similar length, but not necessarily similar content. In other words, your 60-second attorney video is likely competing with 60-second cute kitten videos.
Hot Spots is still a new metric, so it’s likely to undergo some tweaking over time. Hopefully comparing similar types of video will be one of the upcoming changes. Even with the current limitations, though, Hot Spots data can help you improve your attorney videos and online marketing.
Information in this post gathered in association with Chicago Injury lawyers.