Even a Boring Business Can Create Exciting Social SEO With Great Content: Step 1
YuryB | December 10th, 2011 - 8:48 pmIs your business boring? Of course it is. Legal dramas play well on TV, but in real life, people generally find legal proceedings dry and boring. Does that mean you can’t take advantage of social media to boost your SEO? Of course not, it just means you need to be more creative. You can be exciting and social even if your business is boring.
Ross Tavendale discusses this topic in “3 Steps to Social SEO for Your Boring-Ass Clients,” and explains how he implemented exciting social SEO for a client in personal injury claims. You can use similar techniques for your own boring business.
The key to social SEO is producing great content, and that’s the main theme in Tavendale’s plan. Great content catches your visitors’ attention and makes them want to come back for more.
How can you create this great content? Get others to do some of the work for you. For example:
• Make a Q&A section for your site. People can ask questions and you can answer those questions. Short video answers add excitement. People love online videos.
• Have a contest. Tavendale had college students create blog posts on topics he picked and then promote the content to their friends, asking them to share it, too. The winner (with the most shares) got a summer job, so they were motivated. He got the universities and industry bloggers involved in creating press as well. All this garnered a lot of backlinks and social shares for the business.
Think your business is too boring to even do this? Think again. People who buy your product or service will have questions about it. Take advantage of that. And everybody loves contests. Just make sure the prize is something worthwhile.
Stay tuned for the next steps you can take to make your social SEO more exciting.
Information in this post gathered in association with a Bankruptcy Lawyer in Albuquerque.
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