Even a Boring Business Can Create Exciting Social SEO With Great Content: Step 2

Welcome back! If you read step 1 of this three-part series, you know that it really is possible to make your boring business exciting enough to generate social buzz. But you need multiple tactics to sustain your social SEO efforts long-term, so we’re back with more ways to create exciting social SEO.

Step 2 also comes courtesy of “3 Steps to Social SEO for Your Boring-Ass Clients” by Ross Tavendale, and once again we’re going to produce great content. This time you are going to convince other people in your industry to share it.

How do you do this? Become the go-to news site for your industry, and share the content of other people along with your own. So:

• Recruit your best writers to create at least one piece of unique content to post each day. Then add value by pulling in news and information from other sources.
• Add widgets to stream your recent Twitter and Facebook activity on your site. This allows your site visitors to see your social activities and might encourage them to follow you there.
• Find top content producers in your industry and ask for contributions or see if they’ll add you to their Twitter list or blogroll.
• Subscribe to top blogs in your industry through a blog reader. Then tweet about your favorite posts each day. Schedule tweets spaced throughout the day with a service like Hootsuite or Buffer. Make sure you mention the author’s Twitter name.

It takes a while to get all of this set up, but once you do, it should only take you a few minutes each day to post content, scan your blog reader and set up your tweets for the day. Soon your followers will increase and so will your retweets.

See? You’re not quite as boring as you thought.

Information in this post gathered in association with a Long Beach Expungement Law Attorney.

Related posts:

1. Even a Boring Business Can Create Exciting Social SEO With Great Content: Step 1
2. Even a Boring Business Can Create Exciting Social SEO With Great Content: Step 3
3. SEO in 30 Days, Day 16: How to Create a Site Map
4. SEO in 30 Days, Day 29: Social Media
5. SEO in 30 Days, Day 15: Writing Lead-Generating Content