Even a Boring Business Can Create Exciting Social SEO With Great Content: Step 3

Here we are—the last step in creating exciting social SEO for your boring business. So far, you’ve learned that creating great content—addressing potential clients’ needs and concerns about your service—is a great way to engage them with your service. You’ve also learned how to increase your social media followers and use them to spread your content across the web.

Today, we look at step 3 in the process, as discussed by Ross Tavendale in “3 Steps to Social SEO for Your Boring-Ass Clients.” Once again, we’re producing great content. This time the content is a Facebook page.
Start by setting up a Facebook iFrame, which is basically a mini website within a website. Set the width of your iFrame at 520px so visitors won’t be irritated by having to scroll across. Then:

• Use Facebook ads to send traffic to your new page.
• Treat your Facebook page as you would any other landing page. That is, test the effectiveness of the various elements, including headlines and images.
• Interact with your Facebook audience. Share links to relevant information. “Like” visitors’ comments. Ask questions, either in regular posts or with quizzes and polls.

Okay, so now you have a nice little bag of tricks for creating buzz-worthy content to turn your average, unexciting business into a social media juggernaut and create some excitement around your service. Just remember that these aren’t one-time strategies any more than “regular” SEO is a one-time strategy.

Analyze your results, note which strategies work best, and do more of that. Create a schedule to make sure you put out content regularly, and run contests or other campaigns regularly, too. This will keep people interested and give them reason to come back.

So there you go: with a little creativity, any business can be exciting.

Information in this post gathered in association with a Madison county, IL Insurance Defense Lawyer.

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1. Even a Boring Business Can Create Exciting Social SEO With Great Content: Step 2
2. Even a Boring Business Can Create Exciting Social SEO With Great Content: Step 1
3. SEO in 30 Days, Day 16: How to Create a Site Map
4. SEO in 30 Days, Day 29: Social Media
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