Social Media Leads Becoming More Important in Generating New Business
YuryB | December 20th, 2011 - 8:55 pmAre you using social media to generate leads? If not, you could be missing out on a lot of business. Webmarketing123’s “2011 State of Digital Marketing Report,” based on an online survey of 500 marketing professionals in the U.S., suggests that social media leads are becoming more and more important in generating new business.
Larry Bodine discusses some of the report’s findings in 55% of Marketers Have Closed Deals From Social Media Leads.
The title of his post alone is enough to give pause: 55 percent. In other words, more than half of marketers closed deals due to a social media lead. That’s astonishing, particularly considering how recently social media was a novelty, not a real business tool.
Across the three major social media platforms—Facebook, LinkedIn and Twitter—68.4 percent of marketers have generated at least one lead from at least one site.
Facebook appears to provide the best chance of success:
• 47 percent of marketers have generated a lead from Facebook
• 40.7 percent of marketers closed a deal from one of those leads
So a significant percentage of the marketers who generated a lead on Facebook were able to close the deal.
LinkedIn and Twitter were about even in terms of lead-generating ability, at 34.8 percent and 33.8% percent respectively. And about 20 percent of marketers closed deals from LinkedIn or Twitter leads.
If you’re running digital marketing campaigns with the goal of generating leads, which is the most common reason for these campaigns, social media needs to be part of your mix. If you are already using social media, you might want to consider expanding your presence there. Social media is clearly here to stay, and signs point to continued growth for lead generation and sales activities.
Information in this post gathered in association with an atlanta bankruptcy attorney.
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