Use a One-Sheet to Market Your Law Firm
YuryB | December 23rd, 2011 - 9:00 pmDo you know what a one-sheet is? Do you know that having one can help you market your law firm? A one-sheet is a one-page marketing piece used by music bands. Other industries use a similar document, too. And you can use a one-sheet as an easy way to market your law firm to potential clients and even boost referrals.
The advantage of a one-sheet, as opposed to other types of marketing materials, is that it’s short and to the point. People are more likely to read something short. If they’re interested in your firm based on the one-sheet, then they’ll be more motivated to look for more detailed information.
Kate Battle discusses how to structure a one-sheet for a law firm in “Creating a One-Sheet for Your Law Firm.” Here’s an overview of her format:
1. Create a header, similar to a letterhead, with your firm’s name, the names of your attorneys and their practice areas, and your main contact information. Also include your fee structure.
2. Next, write one paragraph with a brief overview of your firm’s history and your unique selling proposition.
3. Then get more specific, with information about your attorneys and their achievements.
4. Next, share one or more tidbits of newsworthy information or testimonials from happy clients.
5. Finish by providing URLs where people can find out more about you. This could be a list of recent articles or publications, events your law firm is holding, or even social media profiles of your attorneys, as long as they are professional profiles, like those on LinkedIn.
Remember, keep it to one page. Then print some hard copies and keep the digital file easily accessible for attaching to emails. Now you can provide potentials clients and referral sources with a snapshot of your services.
Information in this post gathered in association with a Boca Raton divorce lawyer.
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