This set of legal marketing tips will look at direct techniques such as RSS feeds and newsletters as well as using analytic techniques and programs to create a targeted database of potential clients. Both methods focus on narrowing down your target audience and using technology to get personalized messages to people based on their statement of interest or website navigation patterns. Used correctly, both these techniques can make your client base feel as though you are connecting with them and their needs before they even know what they need. This leads to improved outreach and more paid work.
RSS feeds enable you to connect with people using feed aggregator tools that consolidate updates and blog posts from websites of interest. If you want to cater to a less high-tech crowd, consider sending out your updates in email newsletter form as well.
Web analytics is the science of website statistics such as hits/visits, customer conversions and more. It also takes information about each visitor and creates a dynamic database that can be used for targeted RSS feeds and newsletters.
Market your legal business smarter, not harder! RSS feeds and analytic programs are ways to use Internet-exclusive technology to focus your advertising and get the word out to the people most likely to be your clients. One of the best ways to make your law firm a success is to regularly touch base with all the people who might need your services. These methods enable you to do just that.