The Internet is the first source of research for many consumers who choose to research options before purchasing a product or service. With the popularity of social networking sites, law firms can get the necessary information out to there to attract clients. One of the best social networking sites for a law firm is Twitter. With millions of users, Twitter is a gold mine for any company looking to expand.
When deciding to use Twitter to promote a law firm, the first step is to come up with a way to market the company to Twitter users. Once a plan has been put into place, use it to convince Twitter users why they should choose this particular law firm over all others. Give them the information they need to make a decision about which law firm is best.
Once tweeting has begun, it is good to acknowledge those who share the law firm’s tweets. Retweeting can be greatly beneficial for your firm, so thank those who retweet the law firm’s tweets because they are providing free advertising. Seek out Twitter users that the law firm should be following. This helps spread the word to others in the industry.
Sending out tweets at a set time will attract those users who may not be viewing Twitter during typical office hours. Tweets can be scheduled to be sent out at a specific time of the day, eliminating the need for the law firm to send them out after hours.
Tweets need to be interesting and unique in order to capture the attention of other Twitter users. For example, a law firm that helps clients seeking a New York City liquor license should find a unique way to advertise their services to potential restaurant and bar owners.
Ultimately, it’s important to remember that Twitter can be a valuable tool for law firms everywhere. Used properly, it can help attract clients.
Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.