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As evidenced by our Social Media Mondays column, social media is an important means and method for marketing for law firms and businesses of all kinds. If you don’t have a social media marketing strategy, you may not be reaching your target clientele. Any series on marketing tips must cover, however briefly, aspects of social media.
Social media uses the power of viral marketing to get your satisfied clients and anyone interested in your business to do your outreach for you. By maintaining a profile on social media sites and contributing to social networks like Digg, Reddit, Tumblr and Stumbleupon, you can connect with people on the Internet who are passionate about the topics you deal with in your business. Even Georgia truck accident attorneys can find Internet denizens who may be interested in your practice.
You can also use eCommerce solutions to get the edge on your competition. Monetizing a website is unusual for law firms, but attorneys who handle transactions like drafting wills or prosecuting patents can transform their sites from only having content into eCommerce service destinations by adding a few simple elements.
There are many different ways to include social media and eCommerce in your marketing strategy. One of the most important factors is knowing where and how to participate and submit your content.
Don’t feel overwhelmed by social media or eCommerce marketing. Like any form of online marketing, they simply take a bit of work to learn about. Once you know how to use these strategies, you will see your law firm’s business flourish.