Marketing Tips: Blog Marketing

In the past decade, blogs have evolved from casual hobbies to major Internet money-makers. A blog is a way for a business owner to self-publish daily in an indexed, searchable marketplace. If your website has a regularly-updated blog, it will work wonders for your SEO, give potential clients the chance to scope you and your law firm out, and help you build business relationships with others in your field.

How to market your law firm with a blog

Blog marketing is one of the easiest types of Internet marketing to begin. You don’t need a lot of technical know-how — you just need to know your subject, sign up for a free professional blogging service like WordPress, and start writing. However, following certain guidelines may help your blog have a greater impact. Use the tips that make sense to you!

1. Sign up for Technorati, a blog directory that can give you high SERP. Use Technorati tags for each individual post to maximize the benefit.
2. Think about search keywords for your blog post titles and for using within the body of each post. Research good keywords related to your desired topic using Wordtracker.
3. Plan ahead for new blog posts. Keep a running list with blog ideas related to your legal area and potential clientele. For instance, if you’re an Orange County trust attorney, maybe write about the probate law issues of the rich and famous. Use your imagination and keep an open mind!
4. Do a Google search before you post to see if others are writing about similar topics. If so, include several links in each blog post. This will help boost your SERP rating and may help you make friends in the blogosphere.
5. Read Seth Godin’s excellent list of how to get traffic for your blog and apply the techniques that make sense for you.

It may take some time to develop your blog-writing process, but once you have it down, it will only take half an hour or so every day or every other day to write a new post, respond to comments and reach out to other bloggers and businesses. What are you waiting for? Start blog marketing today!