Marketing Tips: Linkbuilding and Research

Linkbuilding strengthens your website's value online.

Your goal with online marketing is to reach the audience that is most likely to want your services. By collecting the right links and doing research into trending topics in your field online, you will be more likely to see success in your law firm marketing efforts.

How to succeed at linkbuilding and research

Research helps you develop ideas that will be popular and generate interest among your target audience. You need to be in the know about issues faced by your potential clientele. For instance, if you are a workers compensation attorney in Philadelphia, you need to know about labor relations and major companies in the Philly area. Writing your take on local labor news could go a long way toward getting people to trust you as an attorney. These tips will help you build a following for your law firm’s website and overall business.

1. Build links slowly, reaching out to established, trustworthy websites. You should aim to gain about 5 to 10 back links per month. Any more than that and Google’s search algorithms might penalize you for spamming links.
2. Write controversial content to generate discussion and comment on your blog. Research and criticize well-loved brands, pick on well-known people or weigh in on contentious local issues. Remember that even negative press is press, and starting a discussion on your blog is the best way to propel it to the top of the search rankings.
3. Comment and participate in discussions on websites in your legal field. By establishing yourself as an insightful writer and including a link back to your blog, people will naturally be curious about what you write. That curiosity will translate into greater client conversions in the long run.
4. Do your best to get a link from .edu or .gov sites. If you have good relations with faculty in a U.S. university, you may be able to get a mention in a college newsletter or another publication. Read this post on SEOmoz for good ways to earn .edu links.
5. Research highly-visited article websites for your industry such as ThreadWatch or WebproNews and contribute content. If you write well, people will be inclined to follow links back to your website.

Linkbuilding doesn’t have to be hard, but it does have to be done if you want an edge above your competitors in the Internet marketplace. If you research your target market, write compelling copy and above all, keep publishing content, your law firm will find success in its online outreach efforts.