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Due to the high volume of people who use search engines to find law firm information, it’s important that the local data on search engines is accurate. Otherwise, it can result in unnecessary road blocks for potential clients and lost leads. To get a better understanding of why this is true, let’s delve into more detail and discuss which search engines have the most accurate listings.
Perhaps the biggest reason for accurate local data is that it helps with the acquisition of new clients. For example, let’s say a potential client has found your firm’s website through a search engine but gets incorrect contact information. This simple error could cost you short-term business and reduce your long-term client base.
Inaccurate data can also convey a sense a lack of professionalism and instability. If insurance lawyers in San Francisco have multiple addresses pop up on a search engine, it might hurt their image in the eyes of potential clients. People might think the firm is constantly moving and therefore unstable. Consequently, it should be your law firm’s prerogative to get your firm listed in the most accurate local search engines.
Thanks to a research performed by a company called Implied Intelligence, there is clear information regarding which local search engines are the most accurate. At the top are Yellowbook, Superpages and Bing Local with all three receiving an average score of 3.8. While they aren’t completely free from flaws and could be improved, these three tend to be highly accurate. —
Just behind them is Google Maps with an average score of 3.6 and Yellow Pages with a score of 3.5. In addition, Whitepages and Yahoo both have a score of 3.1. As a result, these local search engines are ones that you want your law firm to be listed on.