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Before you dismiss reputation management as just another Internet fad, first realize that reputation management is a business tool that has been around for decades and is simply sound business practice. You know that you need to have a good reputation to attract prospective clients. This means presenting yourself well and trying to limit the effect negative reviews may have on you. Your success rests on your ability to go the extra mile and put a positive shine on how people experience interacting with your law firm. As a lawyer, you undoubtedly already know that your reputation is your most valuable asset.
Rather than thinking of reputation management as a set of techniques or processes, social media architect Barry Hurd suggests businesses address developing a reputation management crisis plan by creating a set of questions you need to be sure you can answer about your business and your business practices. Knowing these things can help you foresee and avoid a crisis.
Like good accounting practices and sound product development, reputation management is a necessary business process in our highly connected online world. You already know why you need to manage your reputation both offline and online. You know what you need to know in order to do so. Now you just need education about the specifics and how they apply to family lawyers, business law attorneys and others in the legal profession. This set of blog posts on reputation management will help you develop and learn the reputation management tools that you need for your business’s success.
Check back soon for Part 3 of CaseDetails.com’s Reputation Management series, which discusses developing a crisis plan.