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If someone posts a negative review of your law firm online, you may think that it would be best to just avoid it and try harder in the future. This might have been a successful tactic in the pre-Internet era, but it will not fly in modern society. Content posted to the Web is visible forever and what started as a simple negative review could snowball into a crisis before you know it.
Depending on your law firm’s web presence, a single negative review could linger for months if not years at the top of search engine results for your firm name. While a bad day may just blow over offline, an online negative review will affect an auto accident attorney’s ability to attract customers long after its relevance has passed unless prompt action is taken.
There are several tactics you can take to mitigate the effects of a bad review online. You can do any or all of these, but the most important thing is just to do something.
One negative review is not the end of the world. It may even present a good opportunity for you to show your customers that you take their concerns seriously, which can have a positive impact on your business as a whole. You just need to stay on top of what customers are saying about your law firm online and respond accordingly.
Need more advice regarding basic things you can do to manage your reputation through search engine results? You’re in luck — SERM (search engine reputation management) is the next topic up for discussion in CaseDetails.com’s Reputation Management series.