Bringing Your Law Firm Up to Speed with Social Media

Use these counterpoints against lawyers resistant to incorporating social media into your firm’s marketing.

While many people are on board with social media in a law firm in theory, not everyone shares the same level of enthusiasm. When this is the case, you should have a plan in place to convince resistant people of the benefits using social media networks can have for your firm. Here are just a few different ways you can convince your law firm to integrate social media into its marketing strategy.

Naysayer argument #1: Social media is too advanced.

If you get the argument that social media is too advanced, you should explain that many other law firms are already using it. For example, if you are a Grand Rapids SSD lawyer, you might show a superior the Facebook pages of other local Social Security disability attorneys. Many times, when others see tangible evidence like dozens or hundreds of followers and frequent interaction with clients, they can be persuaded to use social media.

Naysayer argument #2: We don’t have the resources for this.

Another argument you might get is that there isn’t enough manpower to handle all the aspects of a social media campaign. When this happens, you can make the case for a training program for your firm so everyone knows how to use social media instead of having just one person devote a significant amount of time to keeping up the firm’s online presence. You will probably want to cover substantially more than just the mere fundamentals, and you’ll want to discuss creating a branded persona so there is consistency across all platforms. Another important thing to consider: besides having employees learn how to post content, they might need to learn about interacting with followers to better connect with your firm’s audience. Everyone should also be aware of what your firm’s privacy policy is and any other details.

Naysayer argument #3: We don’t have the budget for this.

For those who need to quantify every expense, a superior might say that your firm could potentially lose time and money from investing in social media. To counteract this argument, you could consult a marketing company to perform research from social media campaigns of other law firms and produce concrete numbers. You could also obtain price quotes from different providers who run social media networking services for law firms to give the naysayer in question a concrete figure they can list as a yearly expense for the firm and plan for in future budgets.

Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.