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With 11.7 million users as of mid-2012, Pinterest is one of the more popular social media sites. Due to its popularity and the amount of time average users spend on it, Pinterest can be an effective resource for law firm marketing. In order to maximize your firm’s impact, there are several things you can do to make your content more shareable on Pinterest.
One of the most important things you can do is pin content with eye-appealing pictures. While other social media sites like Twitter and Facebook frequently make use of text, Pinterest is more geared toward images. In fact, a large part of this site’s popularity stems from its aesthetic appeal. Consequently, pinning content that captures users’ visual attention should help your firm get repins and likes.
Another important part of getting your content shared is to stay active on Pinterest. For example, a family attorney would want to pin valuable content that focuses on his area of expertise on a consistent basis. It’s also important to repin and like content from other law firms or legal websites (like Lawyers.com) that provide your followers with helpful information so you do not seem too self-promotional. Doing so should help your firm get new followers and maintain existing ones.
Along with this, you can increase your firm’s presence on Pinterest by adding a “Pin It” button to your website’s content. Many websites already have “like” and “tweet” buttons, but not all include a Pinterest button. If you use the WordPress platform, you can install one by searching for a Pinterest plugin. In addition, you can use a simple call to action at the end of each article or piece of content on your firm’s website. For example, you can encourage users to pin an article if they found it helpful. Many times, people only need a little push to share your content.
Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.