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As many people have found out, LinkedIn is a very useful resource tool when it comes to making business connections. In fact, 56 percent of B2B marketers build new partnerships through social media sites like LinkedIn. While many lawyers use this site for B2C purposes, it’s perfect for B2B lawyers as well. The following are some ways you can use LinkedIn to form relationships with businesses and other B2B lawyers.
One of the most effective techniques involves using the advanced search function. This way you can determine if a business is part of any groups you are in or if you have any mutual connections. Depending on their privacy settings, you can find a little to a lot of other information about the groups and the people in them that can help you connect. (Samantha Collier touches upon this in a recent blog post, though she focuses mainly on connecting with other professionals.) In some cases, you can send a direct message to a business you are interested in. If not, you can often use the information their profile contains to find a different way to contact them.
Another way to network is by taking advantage of LinkedIn answers. This feature is beneficial because you can find businesses with a lot of sway in their industry. Once you find an influential business, you can take the necessary steps to contact a representative. Besides this, you can answer questions on LinkedIn answers and build up your own personal authority and brand. This way, Washington, D.C. business law attorneys can answer specific questions pertaining to their state’s med mal laws and connect with other attorneys who may be interested in expanding their practice to include this specialty.
You can also link your law firm’s B2B blog to your profile. If you have a blog on the WordPress platform, LinkedIn will automatically publish each new post onto your profile. Assuming that you have quality blog content, this feature is an excellent way to gain exposure and show businesses your expertise. Many times, this will create new networking opportunities without having to do any additional work.
Social Media Mondays is a CaseDetails.com series covering different topics in the social media world on a weekly basis. Check back every Monday for more news on social media and useful information on how law firms can use social platforms to their advantage.