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While responding to negative reviews and producing positive content are reactive reputation management methods, you want to use proactive methods as well. These should be part of your firm’s overall marketing strategy that you pursue on a day-to-day basis. Proactive reputation management, in addition to improving your business, helps you to be more resilient when reputation issues come up. If you already have a strong online marketing strategy in place, reactive tactics won’t need to be quite as complex.
One of the best ways to proactively improve your reputation is known as linkbuilding, and it is an oldie but a goodie. Linkbuilding has long been a staple of best SEO practices, and it can be applied just as easily to SERM. For those unfamiliar with SEO, linkbuilding consists of placing links to your site using social media channels, blog comments and other online tools.
According to search engine algorithms, success on the Internet is a popularity contest. The more times your website is linked, the more authoritative it is likely to be. By using linkbuilding techniques, you can present your site to the algorithms as a noteworthy site on par with sites that might print negative reviews.
A good way to promote link networks is to begin a blog devoted to topics in your particular field. A civil rights attorney in New York, for example, could blog about topics such as police misconduct and battery whenever a new instance is reported in the news. Likewise, an immigration law attorney could blog about changes in legislation across the United States and how such changes impact foreigners seeking residency.
By posting regular links on your blog to your main site, links to each other in content produced for one or both of them, and links to every one of your pages on relevant locations around the Web, you will improve your linkbuilding prospects that much more quickly.
Be sure to post your links on well-established sites and blogs whenever possible. Try to establish your blogs using SEO techniques so links on the blogs will provide more of an impact on your search engine ranking. Ultimately, that’s what proactive reputation management techniques are about: Making sure your Web ranking is strong and positive to mitigate the effect of crises in the future. Social media can go a long way in improving your rankings, which is the next topic CaseDetails.com is going to tackle!